Advertising on Facebook
In today's online market dominated by social media, engaging with customers on Facebook is essential to ensure your business remains relevant.
We work with our clients to define Facebook marketing strategies, set up and manage Facebook campaigns and help make sense of the statistics and reporting to ensure our clients are making the biggest impact from their social media presence.
More than a Social Network
Find your best online marketing opportunities with one of the biggest social media platforms. With 80% of internet users on Facebook, you have the opportunity to connect with over 1.85 billion people - now that's exposure!
What we do
Facebook allows marketers such as ourselves to set up and manage targeted ads specifically tailored to meet your marketing objectives.
We set up and manage the following types of Facebook ad campaigns:
- Brand awareness and customer reach ads that are strategically placed in front of as many relevant users as possible
- Lead generation ads geared to capture potential leads and their relevant information on Facebook
- Conversion ads that promote click-through to apps, websites and online stores
- Engagement ads to drive page likes and user engagement with your brand
- Remarketing or dynamic ads that re-engage users who have previously interacted with your brand
Ads can also be served in multiple ways, allowing you to display your message in the way most suited to your campaign. These include image ads, video ads, slideshow ads, carousel ads, collection ads, boosted page posts and Instagram Ads.
Advantages
- Most users check their Facebook multiple times per day
- Facebook advertising is the most highly targeted form of advertising where users can be segmented based on their interests, behavior and other relevant data points
- Facebook is also one of the most cost-effective forms of advertising
- Facebook advertising allows you to target users who have already engaged with your website or business, thereby increasing the number of touch points your brand has with a potential customer
- Facebook advertising can be used to drive repeat business by reminding previous customers to purchase from you again
- Drive real engagement through comments, likes and interactions
- With Facebook Lead Forms you can capture users details without them even leaving the Facebook platform. In addition, Facebook Lead Forms are a powerful tool as users details such as email addresses and contact numbers are pre-populated and shared only with user consent
- Real time reporting allows adjustments to be made to your campaign as soon as required to allow us to maximize your return on investment
- Through Facebook, as the owner of Instagram, we can create ads for Instagram and Instagram Stories to reach more people who care about your business
