Marketing

Content marketing is a highly important and valuable tool to have in your marketing arsenal, as traditional marketing methods are becoming less effective and successful.

Search Engine Optimization (SEO) is the collective term for all strategies, techniques and methods used to increase both visitors to your website and your ranking in search engine results pages (SERPs).

Pictures are powerful. Researchers say the human brain processes a picture 60 000 times faster than words. A complex thought can be communicated instantly; an expression, a colour, or a feeling.

The short answer to this interesting question is: it depends on who you ask. Some reports claim 108 billion emails are sent in the business world every day. By 2018, this figure is expected to be 145 million.

First things first. Before you can unveil the secrets of what makes a landing page successful, be sure you are clear on what a landing page is. A landing page is not simply any web page that you may “land” on.

Content Marketing is a way of communicating and interacting with your client, customer or potential customer without trying to directly sell to them. The purpose of content marketing is to attract and retain customers.

People love free stuff and that includes information. Quality information is even better. When they learn that you produce high quality, interesting information and that they can get it for free, you have gained a follower.

You have attracted someone to visit your website. They click on a few pages. They are interested. Maybe they place something in their shopping cart or click on your call to action button and then they leave without converting. Never to be seen again.

Pay per click advertising is one of the quickest ways to generate traffic to your site. In essence, it is how you get your advert to appear on the top of a search engine results page.

The average person checks their smartphone 150 to 200 times a day! The average time a person will wait before picking up their device is 8 seconds.