Drive strategy, innovation & results in multi-channel lead generation

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The Invisible Ceiling in Digital Marketing Has Been Reached...

Most lead generation companies hit a performance plateau where:

• Rising CPLs eat into margins despite increasing ad spend
• Campaigns that once performed brilliantly start to stagnate
• The competition catches up to once-unique strategies
• Team productivity bottlenecks under reactive workflows

We've built a different kind of lead generation company - one where strategic innovation drives consistent growth for major clients with massive sales teams and call centers.
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What Makes This Role Different

As Paid Media Manager, you won't just manage campaigns - you'll architect our entire paid media strategy across Google, Meta, TikTok, X, Reddit, Outbrain, Taboola and emerging channels.

This isn't about maintaining the status quo. It's about:

• Transforming data into strategic insights that reduce CPLs while scaling volume
• Building systems that turn good account managers into exceptional performers
• Creating competitive advantages through innovative creative approaches
• Developing long-term roadmaps while consistently hitting short-term targets
• Getting your hands dirty

Your Impact Will Be Measurable

Success in this role means:

• Driving meaningful growth in lead volume with improving economics
• Enhancing conversion rates while managing costs per lead
• Optimizing campaign performance metrics (ROI, ROAS, frequency, quality scores)
• Improving team productivity through enhanced workflows and systems

What You'll Bring to the Table

Strategic Leadership:

• Ability to develop comprehensive multi-channel media strategies
• Experience scaling budgets while maintaining or improving performance metrics
• Proven track record of media innovation that delivers measurable results

Analytical Excellence:

• Deep understanding of performance data beyond surface metrics
• Experience collaborating with analysts to uncover actionable insights
• Ability to translate complex data into clear strategic direction

Team Development:

• Talent for mentoring and upskilling account managers
• Systems thinking that improves workflow efficiency
• Coaching approach that enhances team capabilities

Is This You?

You thrive when you can:

• Identify campaign inefficiencies and develop innovative solutions
• Maintain meticulous quality standards across creative and implementation
• Challenge assumptions through data-driven testing and diverse perspectives
• Make strategic decisions that balance short-term results with long-term goals
• Continuously expand your knowledge while encouraging team education

Next Steps

If you're ready to manage campaigns and join a high-performing paid media team that's focused on innovation, optimization, and measurable results, we'd love to connect.